MassGrass: Words & Images That Move.
Welcome to the home of MassGrass, where we produce words and images that move people to act, build relationships and change the world. We apply strategic use of written and video-based content to solve problems, create opportunities and establish
positions.
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About Us- Our Approach
- Our Experience
- Our Founder
- Our Work
- Our Environs
- Contact Us
- Contact
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About Us
- Mass Audience. Grassroots. That's MassGrass.MassGrass specializes in careful listening, thoughtful strategies and compelling stories designed for online, offline and on-screen environments.
Clients choose us to expand awareness, spark conversation and foster accessibility while building engagement and preference among mass- and grassroots audiences. While client motives or objectives differ, all hold in common the need for strategic thought extended through to creative, hand-crafted written and digital video content.
As such, we:- Design brand positioning and strategy
- Produce written content and digital video
- Build go-to-market and marketing communications strategy
Backed by our rigorous and collaborative approach, each is fortified by systems that couple creativity with respect for clarity, productivity and periodic reviews applied to retainer and project-based budgets.
MassGrass is part of a disruptive movement in the integrated marketing and advertising industry that seeks to offer decentralized and crowdsourced senior level counsel and premium creative production that drive fiscally responsible, high impact results. This is best reflected in our strategic partnership with Cause Design and an incredibly talented cadre of video and sound production crews.
We love discussing our stake in marketing and storytelling's new reality and why that’s a good thing for you. Let’s have coffee.
- Design brand positioning and strategy
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Our Approach
- Moving With Intention
MassGrass focuses on the attributes and stories that make its clients unique and powerful. We give an identity and voice to both elements, unlocking our clients’ multi-dimensional personalities and powerful narratives that make them fundamentally unique. As such, we provide or bundle these three, key steps:
- Auditing, Analyzing and Researching
- Positioning, Messaging and Strategy
- Producing Copy and Digital Video Content
We collaborate with in-house teams and complementary third parties to undertake strategic and tactical projects that fulfill the mission critical objectives of our clients.
- Auditing, Analyzing and Researching
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Our Experience
- Why MassGrass? Creativity and Strategic Wisdom.Founded by Scott Gleeson Blue, MassGrass is backed by more than 25 years of thoughtful strategic design and creative execution at the intersection of the written word and the moving image. Scott’s journey from New York-based Connors Communications to the Award Winning Allison & Partners (San Francisco and Los Angeles) and Zer0 to 5ive (Philadelphia) has both shaped his voice and endowed him with diverse expertise afforded by an expansive, global client roster.
MassGrass holds deep experience across the for-profit, non-profit, broadcast, cable and web-based landscapes. We also hold a strategic partnership with Cause Design, a full-service design company specializing in visual effects. Scott's legacy - and the MassGrass representative - client roster include:
- ABC Sports
- American Express
- Aramark
- Avo Photonics
- CNN Sports
- Deloitte.
- Diamond State Community Land Trust
- Disney Channel
- Edmunds
- Encyclopaedia Britannica
- Enterprise Solutions, Inc.
- Hardy Graham
- The Game Within
- Fitness Together
- The Learning Company
- The Leukemia & Lymphoma Foundation
- NBC Television
- Nordstrom
- Pacers Running
- Sanyo North America
- The Sports Pro Community Network
- TBS Sports
- SunGard Higher Education
- Tutor.com
- V02 Marketing
- Xerox
-
Info
- Founder & Principal | MassGrass MediaMarketing and Advertising | Greater Philadelphia Area, USSummaryAs founder and principal of MassGrass, Scott produces strategic words and images that move. Through it, Scott delivers brand strategy, marketing strategy, copywriting services and video content production that drive fiscally responsible, impactful results.
Scott’s 20-year career journey includes tenures at three award-winning marketing communications firms in Minneapolis, San Francisco, Los Angeles and Philadelphia, and key stints in corporate and non-profit senior management settings. Scott has also served in various capacities for the likes of ABC Sports, CNN and TBS Sports. It reflects an incredibly rich trail of great people, interesting projects and soul-satisfying causes and companies that are making a genuine difference in the way people live, learn, work and play.
Along the way, Scott has written a book with globally respected information security veteran Tom Patterson, partner emeritus at Deloitte and currently serving at CyberMag. Titled Mapping Security, it provides American companies with the cultural and emotional intelligence required to securely establish a business in another country.
Scott also speaks, lectures and teaches. He has been a featured speaker on branding at the People’s Republic of China’s Ministry of Construction conference. Additionally, Scott has served in adjunct faculty roles at schools in the cities where he resided – most recently at Drexel University in Philadelphia. He has guest lectured at USC and UCLA.
For Scott, the integration of his work life into his creative soul began when he spent summers paging through back issues of Look and Life magazines. He advanced his interest in the “medium as the message” when he received his bachelor’s degree in broadcast communications from Asbury University. He refined it when he received his master’s degree at the University of Tennessee where he studied literary journalism. He still bleeds orange.Specialties: copywriting, writing, video production, pre-production, post-production, producing, brand positioning, brand strategy, marketing strategy, go-to-market strategy, positioning, ghostwriting, cause marketing, partnership marketing, sponsorship marketing, corporate responsibilityExperience- May 2010 - PresentFounder & Principal / MassGrassMassGrass produces words and images that move people to act, build relationships and change the world. We apply strategic use of written and video-based content to solve problems, create opportunities and establish positions. As such, we: * Design brand positioning and strategy * Produce written content and digital video * Build go-to-market and marketing communications strategy Clients choose us to expand awareness, spark conversation and foster accessibility while building engagement and preference among mass- and grassroots audiences. While client motives or objectives differ, all hold in common the need for strategic thought extended through to creative, hand-crafted written and digital video content.
- Jan 2009 - May 2010Managing Director / The Arts & Spirituality CenterManaged the financial, marketing and development efforts for this emerging and difference-making non-profit. Oversaw the most successful fund-raising event in the organization's history -- though hopefully that will be superseded again soon!
- Mar 2008 - Jan 2009Director of Communications / Automated Financial SystemsServed as the senior level communications lead, working directly with the president and CEO to formulate a European go-to-market strategy.
- Jun 2005 - Feb 2008Principal / Zer0 to 5iveServed as a Principal in Zer0 to 5ive's Philadelphia headquarters. Client roster included eTech/StudyWiz Spark, EyeWonder, The Institute for Student Achievement, iSeatz, Numerex, PointRoll, SunGard Higher Education
- Feb 2000 - Feb 2004Director / Allison & PartnersServed as a Director in the Allison & Partners Los Angeles office. Client roster included Aramark, American Express, Deloitte, Disney Channel, Leukemia & Lymphoma Society, Mr. Holland's Opus Foundation, NBC Television, The Philharmonic Society of Orange County, Sony Pictures Entertainment.
- Jan 1996 - Feb 2000Director / Connors CommunicationsBegan in the Connors Minneapolis office working with its education group and then moved to join its San Francisco consumer group in 1997. Helped open Connors' Los Angeles office in 1999 and then transitioned it to Allison & Partners in 2000. Client roster included Broderbund/Red Orb, Edmund's, Encyclopaedia Britannica, Knowledge Adventure, Learning Company, Nordstrom.com, Onsale, New.net, Overture, Priceline, Waterloo Maple, Wedding Channel, Xerox
- 1992 - 1994Sports Information Assistant / University of TennesseeAt the literary, statistical, design and media relations bidding of Haywood Harris, Bud Ford and David Grim while working football, basketball, baseball and men's track and field for this NCAA FBS institution
Education-
1992 - 1994University of Tennessee-KnoxvilleM.S. in Communications/Emphasis: Print Journalism
Activities: Graduate Assistant, Department of Athletics, Sports Information 1993-94 Track and Field Media Guide Named "Best in the Nation" by CoSIDA -
1986 - 1990Asbury CollegeB.A. in Broadcast Communications
Additional Information-
Websites:
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Our Work
- Creative Execution Grounded in the Big PictureWhen you engage MassGrass, rest assured that our deliverables are big picture, detail rich, on time, on budget and, importantly, moving target audiences in objectives-consistent ways.
View some of our work.
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Our Environs
- Philadelphia, PA 19143, USA
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Contact Us
- Call or email us any time!Scott Gleeson Blue
Principal & Producer
MassGrass Media
by phone: +1 215.356.7423
by email: scott@massgrassmedia.com
